Fyne Apparel is an online based clothing provider for both men and women with a focus on well-made casual/athletic wear. The goal was to create a brand that had a younger, laid back feel to it, appealing to the 18-30 demographic. This was achieved through a clean minimalistic brand, fun & stylish apparel, and an online presence that positioned Fyne Apparel as youthful and relatable.


Brand Development

Apparel Design

E-commerce Setup

Website Management


Social Media Campaigns

Launch Strategy

RGB: 0, 0, 0

CMYK:  0, 0, 0, 0

Pantone: Black 6 C


RGB: 255, 112, 4

CMYK:  0, 69, 100, 0

Pantone: 165 C